About

SERVICE = LOVE.

Launched on August 28, 2025, Love Valley Center (Love VC) was formed by the Valley Center Business Association board of directors to better serve the community. Love VC is made up of 100% volunteers who love our community and want to be part of the solution. Love VC is a 501(c)3 under the VCBA.

Partners

  • Valley Center-Pauma Unified School District
  • San Diego County Sheriff’s Office
  • Valley Center Fire Protection District
  • VC Community Emergency Response Team
  • Rincon Tribe

Add your name to this list – become a partner of Love VC
Contact us at Community@LoveVC.org

Join Hands to Create Lasting Change

We’re just getting started and need YOU! We’re looking for passionate individuals to drive our mission forward. Contact the VCBA Administrator, Diana DeAlba, if interested: 760-651-VCBA (8222).

Name TBD

Community Outreach Coordinator

Interested? Contact us!

Name TBD

Event Organizer

Interested? Contact us!

Name TBD

Digital Engagement Specialist

Interested? Contact us!

Name TBD

Program Director

Interested? Contact us!

Valley Center Business Association Team

LoveVC is an initiative of the VCBA

Krista Hubbard

President

Mary Hodson

Director

Faith Much

Director

Diane Arnold

Vice President

Laurie Gonzalez

Director

Dori Rattray

Director

Lavonne Norwood

Secretary

Kelly Hernandez

Director

Diana DeAlba

Administrator

Justin Salter

Treasurer

Joshua Sibelius

Director