About

SERVICE = LOVE.
Launched on August 28, 2025, Love Valley Center (Love VC) was formed by the Valley Center Business Association board of directors to better serve the community. Love VC is made up of 100% volunteers who love our community and want to be part of the solution. Love VC is a 501(c)3 under the VCBA.
Partners
- Valley Center-Pauma Unified School District
- San Diego County Sheriff’s Office
- Valley Center Fire Protection District
- VC Community Emergency Response Team
- Rincon Tribe
Add your name to this list – become a partner of Love VC
Contact us at Community@LoveVC.org
Join Hands to Create Lasting Change
We’re just getting started and need YOU! We’re looking for passionate individuals to drive our mission forward. Contact the VCBA Administrator, Diana DeAlba, if interested: 760-651-VCBA (8222).

Name TBD
Community Outreach Coordinator
Interested? Contact us!

Name TBD
Event Organizer
Interested? Contact us!

Name TBD
Digital Engagement Specialist
Interested? Contact us!

Name TBD
Program Director
Interested? Contact us!
Valley Center Business Association Team
LoveVC is an initiative of the VCBA
Krista Hubbard
President
Mary Hodson
Director
Faith Much
Director
Diane Arnold
Vice President
Laurie Gonzalez
Director
Dori Rattray
Director
Lavonne Norwood
Secretary
Kelly Hernandez
Director
Diana DeAlba
Administrator
Justin Salter
Treasurer
Joshua Sibelius
Director